Matomo Webanalyse

The iceberg of web success
The iceberg of web success
  • Visible: design, content, UX, speed, rankings.
  • Decisive (under the surface):data sovereignty, GDPR controls, robust KPIs without sampling, security proof via logs, and vendor‑exit readiness. Matomo On‑Premise directly addresses these invisible success factors. 

Our default: Customer‑owned Matomo on your hosting

Why this model?
  • Exit & portability: data lives in your MySQL/MariaDB; backup/restore is simple—no lock‑in. 
  • Compliance by design: privacy preset (IP anonymization, retention, Do‑Not‑Track, opt‑out). Consent only when features require it. 
  • Lightweight tech: PHP 8.x, MySQL/MariaDB, cron‑based archiving—runs well on common hosting/VPS. 
  • Zero‑JS / security evidence:server‑log imports document bot waves (e.g., /wp-login.php, /wp-admin/ probes) and support cookieless analytics.

When we recommend GA4

  • If the Google Ads ecosystem (conversion uploads, Consent Mode, Data/Admin APIs) is the primary growth lever. 
  • If predictive/ML‑driven explorations provide material advantage for your use case. 
  • If your team already has deep GA4/Looker Studio workflows in production.
Migration & parallel run — without losing continuity
  • Run in parallel: mirror key dashboards, reconcile events, then cut over cleanly. 
  • Import history: the GA Importer supports UA and GA4 pipelines with status/progress handling. 
  • Event model rethink: GA4’s “everything is an event” vs Matomo’s structured events (category/action/name). Don’t copy 1:1—design a durable schema.

Conclusion & next step

  • Default:Matomo On‑Premise, customer‑owned—for data sovereignty, GDPR, portability, and defensible security evidence. 
  • Exception:GA4 when Google Ads/ML are central and consent rates are strong. 
  • Pragmatic path: start with a parallel run, then switch.

Request your free 24‑hour log snapshot (Matomo/server logs) plus a side‑by‑side Matomo ↔ GA4 comparison dashboard for your site.

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