Bootstrap was originally created by a designer and developer at Twitter and is now one of the most popular front-end frameworks and open source projects in the world.
Bootstrap was created in mid-2010 at Twitter by @mdo and @fat. Before Bootstrap was an open source framework, it was called Twitter Blueprint. A few months into development, Twitter hosted its first Hack Week and the project exploded as developers of all skill levels jumped in without outside guidance. It served as a style guide for internal tool development at the company for over a year before its release, and still does today.
Originally released on Friday, August 19, 2011, we've had more than twenty releases since then, including two major rewrites with v2 and v3. With Bootstrap 2, we added a responsive feature to the entire framework as an optional stylesheet. Building on that, with Bootstrap 3 we rewrote the library again to be responsive by default with a mobile-first approach.
With Bootstrap 4, we rewrote the project again to accommodate two major architectural changes: a migration to Sass and a move to CSS flexbox. Our intent is to move the web development community forward in a small way by pushing for newer CSS features, fewer dependencies, and new technologies for more modern browsers.
Get involved in Bootstrap development by opening an issue or submitting a pull request. Read our contributing guidelines to learn how we're evolving.
Whether smartphone, tablet or office PC with 40" monitor, your web presence should look good everywhere!
A success factor is among other things Bootstrap, here the content of a page is divided into a grid, because each device sends different data with the request to the web server, including the resolution of the screen, Bootstrap makes use of this! Because the rasters are then delivered in the requested size, and displayed correctly on the screen!
This here is a landing page! Called as an example! In practice, this often looks like that one should contact a marketing company or a copywriter in advance to paraphrase the products or services with the right words. In further consequence then possibly also a Werbefotograf the perfect product photos is provided. The web presence should subsequently also fit into the cooperate identity of the company. This means not only the logo but also the layout. Only then we should talk about the implementation.
Of course we have these partners through our contact and cooperation network.
You are not a marketing guru. It doesn't matter. It doesn't mean your brand's public image has to collapse if there's no budget for advertising, public relations or marketing. For startups, founders often wear many hats, and that of PR rep, marketer and social media manager will likely be a few of them. We've compiled the best of Inc.'s recent coverage of bootstrapping and marketing to give you our top tips for successful marketing strategies in one fell swoop.
When starting a business, founders often wear many hats, including that of a PR manager. The good news is that reporters and bloggers are more likely to listen to a pitch from a company founder than a PR rep. "It means something when you tell someone, 'I invented this product,'" says Leslie Haywood, founder of Charmed Life Products, a Charleston, South Carolina, manufacturer of grilling accessories. "They want to hear your story." J.J. McCorvey and April Joyner have put together a series of tips, including starting small by contacting local media or blogs, creating a press list and knowing what your suggested reporters are writing about. Read more.
Gaia Essentials, their small boutique in Moss Beach, California, is one of several Bay Area small businesses that participated in a game that asks Twitter users trivia questions about local businesses for a chance to win prizes. Jason Sutherland, founder of Peninsula Shops, a Web-based community portal, developed the game as a way to promote local businesses. Every morning for a month, Peninsula Shops tweeted a trivia question about a business. In Gaia's case, visitors flocked to the store's website, and many stayed to make purchases. Read more.
In the fall of 2000, Henri Bendel hosted a press breakfast to introduce 20 new suppliers. Maureen Kelly, who had just started Tarte Cosmetics, found herself in a room full of fashion magazine glitterati, many of whom later wrote about Tarte. This exposure brought orders from national boutiques, including Bergdorf Goodman. After that, fashion magazines ran Kelly's ads for her. Her only advertising expense was to use the website WhoRepresents.com to find agents for celebrities and send them samples. Oprah Winfrey was a target; in March 2001, Tarte appeared on the influential O-list.
"Keeping track of who your competitors are, what people are saying about them and what they themselves are saying can help you differentiate your business and stay ahead of trends that could impact your business," says Michele Levy, an independent brand strategy consultant. You can do the research yourself - by knowing the products or services your competitors are selling. But there are also specialized tools you can use along the way.
Kelly Cutrone, star of Bravo's Kell on Earth and founder of People's Revolution, says for building brand awareness, nothing beats social media. "Get 65,000 Facebook fans. Make a one-minute short film and get it on Facebook and just talk to 65,000 people. Put it on the Internet, then the Wall Street Journal and 700 bloggers pick it up and cut and paste it, then you have a global message for very little money. We asked Cutrone what other brand-building advice she had, and she said, "Right now, everyone and everything is the brand. Your diary is now your Facebook page. That's great. But it's like: What do you have to say? What do you have to say? If you're a fashion designer and you have a new collection, well, everybody does. It's like you're making little Rick Rack T-shirts. You're not going to be in vogue. You have to change your expectations or change your products."
When it comes to explaining what your business does, videos often speak louder than words. YouTube demos featuring seemingly mundane products like blenders and mattresses have attracted hundreds of thousands of viewers online. Many businesses on a shoestring budget, using only a simple camera and editing software, have produced an entertaining demo. Be prepared for it to reach thousands of potential customers. Last August, FrontPoint Security began posting video tutorials on its website and YouTube. Since then, the number of monthly sales leads on its website has increased by 250 percent.
How about simply asking your customers to give you some Facebook love for free? That was the approach taken by Powell's Books, a bookstore in Portland, Oregon. In 2008, the company began placing small graphics at the bottom of each page on its website and in its email newsletters. These small ads asked customers to "Find us on Facebook" and "Follow us on Twitter." One month, Powell's even used the marquee outside its store to ask for Facebook fans, which was surprisingly effective, says Megan Zabel, who leads the company's social media efforts. Over the course of a year, the number of Facebook fans grew from about 3,000 to 38,500 and Twitter followers from a few hundred to more than 12,000. "The more fans we have, the more
people promote our brand," Zabel says. "Word of mouth is one of the most powerful sales tools.
There are a handful of new, low-cost ways to get your brand in front of your most valuable consumers. And they can do it in a place people are likely to trust: their cell phones. Advertising on mobile banners is relatively inexpensive - although rates vary widely in the young market. Third Screen Media and AdMob, the two main mobile ad networks, charge CPMs of $15 to $25 for banner ads. "The market is trying to find its price points," says Mike Baker, head of Nokia Ad Business, which charges CPMs as high as $75.
You can also target customers from specific geographic areas or with specific demographic statistics on Facebook. Max Chalfkin, Inc. writes, "Beyond the simple fact that social networks give advertisers access to tens of millions of potential customers, they offer two clear opportunities for more effective campaigns. First, they promise the ability to target customers precisely. If you want to reach baseball-loving twenty-somethings who live in Seattle and have a college education, you can find social networking groups that fill the bill. Second, social networking encourages your customers to recommend your business to others. Let's say your business has a Facebook profile, and another user signs up as a "fan" of yours. Facebook then notifies that person's friends and lets them know about the connection. Voilà: free viral marketing for textbooks".
Whether you're trumpeting a new product, announcing a sale, or simply saying, "Hey, [first name], we care about you," email marketing is a great way to interact with customers. We've chosen a set of services that let you manage subscriber lists, comply with spam regulations, monitor bouncebacks, and obsessively track who opened and clicked on what, so you can learn which options are right for your company's budget